Priority One

Developed for the Therapy Group of DC while at Brave, I led the brand design and strategy of a sub-brand to represent an innovative partnership between industry partners. 

In addition to designing a brand for Priority One, I also had the opportunity to lead the first parts of print collateral that emerged from the brand. Targeted at patients who would receive referrals from their doctors, a high-end brand feel was needed. The ink blots are reminiscent of the Rorschach blotches, but given additional texture and depth to emphasize the higher quality of service that Priority One provides.