Proposey Brand Concept

“Floral business, made easy.”

This product gives florists the ability to easily manage floral proposals & wholesale orders. It’s simple, easy, and saves money by cutting out the middle man. 

The brand needed to feel familiar within the to the target audience of florists. Previous market research had revealed that the majority of business owners in the floral industry preferred to keep their own systems using offline, analog methods, and were difficult to keep track of over long periods of time.

This direction of the brand presented the logo of a hummingbird, which keeps track of its own flowers in order to consume the nectar. They quickly accomplish tasks and move from flower to flower with ease, just like a florist using Proposey.

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